The sad truth is many people fail to plan their marketing and that costs them money, time and increases their stress.
You need to plan your marketing and follow your plan. Marketing is not a onetime event. Marketing is an ongoing business activity that you need to do 24 hours a day, 7 days a week.
Planning your marketing will help you make more money, save time and reduce your stress.
Here are 5 things you need to include in your marketing plan;
- A profile of your best client
- What you want to get from your marketing
- A marketing budget
- A schedule of activities based on the buying cycle of your clients
- A regular review of current marketing results
Over the next few days I will expand on each topic. In the meantime, take a few minutes and start planning for your success in 2012. You only have a few days left in 2011.