I am on his email distribution list and have never read an entire email message from him. Why?
He writes about how great the product is, how it's the best value, how some of his profits go to charity, how he has an exclusive arrangement with the manufacturer and he asks for the order but... he doesn't tell me what's in it for me.
First he bores me or overwhelms me with information and then he doesn't tell me what his product will do for me. After a couple of email like these I quit reading them. I only open them because he's a friend. If he wasn't a friend his open rate would drop.
Is this happening with the email your company sends?