We've all heard the buzz about "Social Media" and how it's going to help people get more business (I'm even doing a survey on it this month). Done right it will - but the majority of people I talk to are dropping their marketing and advertising to move into social media only. That's a mistake. A BIG mistake.
If people have never heard of you or your company or your product or your service how will "Social Media" reach them? How will they learn about you? Why would the follow you on Twitter or connect on LinkedIn or become a friend on Facebook?
Think on that for a bit. Are you following the crowd or being smart?