I'm a newsletter and internet-marketing junkie. I get newsletters and product offers from other internet-marketing people and even some of the "Gurus" every day of the week.
Lately my "Inbox" thinks that most of the email they send me is spam. I just spent 30 minutes sorting through a number of emails from the "Gurus" and found I had missed a couple of webinars that interested me. I’ve even set these people in my Safe List so that I don’t miss something.
Why does my “Inbox” think I’m being spammed? Subject lines, address blocks and volume...
When you send an email with the following words in the subject line or body, your email has a very high chance going in the junk mail or spam folder;
Information you requested
(It makes me wonder if the “Gurus” have forgotten what they know or are outsourcing their marketing.)
Another Spam alert is the address block. If you send a mass email and the address starts with [Bulk] it looks like spam. Even if the spam filters don’t catch it I automatically class it as spam and move it to my junk mail box. You can get several different email service providers to send mass email that go out individually. Depending on your email list size, you can do a mail merge in Microsoft Word that will send the email independently. (I don’t feel valued when I get an email addressed to [Bulk], do you?)
Volume, the number of email sent in a short period from the same source – I’m glad my spam filter catches this one. How many reminders need to be sent about a webinar or product offer? I read the first one and that’s it. I often skip the webinars that I get multiple reminders for because I feel the webinar will be more of a sales pitch than educational. (I don’t mind being educated about a product or service but I hate sales pitches.)