Here are a number of questions that have come in from subscribers and clients.
If I've missed your question click here to email me or call me 905-999-6153 (if I don’t answer please leave a message).
Do newsletters work?
I've used newsletters in many different sales roles to help build relationships with people. However the newsletter needs to educate and entertain instead of being sales pitch. By providing interesting and educational articles you will build a strong relationship with the people who receive your newsletter every month.
Well written newsletters (like the ones I provide) get shared with other people. That results in referrals and new opportunities.
Newsletters are a cost effective way to stay in touch with the people who have used and will use your service or products again. (I lost a commission when I sold real estate because a past client and friend forgot I was a real estate agent. I hadn't kept in touch properly.)
How much does it cost?
A subscription is $39.99 a month.
A pre-paid annual subscription saves you over 15% - it's only $399.90
There are no set up charges for basic formatting.
What does basic formatting include?
Basic formatting includes a personalized address box, a picture of you, a logo and a basic masthead. You can see a sample by clicking here.
How often does the newsletter come out?
You will receive a newsletter every month. Your newsletters will be available by the 10th of the month. You will receive an email with information on how to access your newsletter.
Who writes the articles?
I and several other professional writers write the articles. The articles have not been published before.
Can I get exclusive or custom articles written for me only?
Yes. As a professional writer I provide a full writing service. Exclusive or custom article fees are based on the length of the article and the amount of research required.
Can I use the articles in my blog or on my website?
Yes. You can use the articles on your website, in your blog or in other advertising. You are not permitted to resell the articles.
How quickly can I get started?
Right away. Click here to order your newsletter.
How do I get my newsletter personalized?
It’s easy! Email your logo, picture and colour scheme to me. I’ll add them to your newsletter.
Can I include advertisements in my newsletters?
Yes. If we insert the advertisement for you there is a small set up fee.
Is it easy to cancel my subscription?
Yes contact us at least 10 business days before the next newsletter is due. We will send an email confirming that your subscription has been cancelled.
Now, I have two questions for you now.
1) If you get one new client in the next 12 months as a result of your newsletter, would having a newsletter be a good investment in your business?
2) How much business have you lost because you didn't keep in touch with past clients, referral sources and new leads on a regular basis? What is the cost of not staying in touch?
What people say about Dan
"I've never met Dan but he gave me a marketing tip years ago, back when he was with PC Financial, that I still use today. It is one of the lowest-cost yet highest-return ideas imaginable for a mortgage broker. Talk about guerilla marketing; he's brilliant!" Wayne Campbell, Invis – Capital North Mortgages,1272 Fifth Avenue, Prince George, BC V2L 3L2 capitalnorthmortgages.ca
“Dan and I met several years ago. I worked with Dan and he gave me some great marketing tips. When it came time for me to set up a website I got Dan to write it for me. When I needed articles for my newsletter... I got Dan to write them. Dan’s writing helps me reach people who want mortgages. Hiring Dan is a great investment.” Victor Matos, Mortgage Agent, Newbridge Mortgage, Stoney Creek, Ontario, 1-800-490-1734, www.victormatos.com