I know that direct mail generates business. My business is growing because of it.
Is direct mail dead? No. It works if it is done properly.
Is direct mail affordable? Yes, compare the cost of it to hiring someone to cold-call for you every day.
Is direct mail effective? Yes, it helps me get business every month. Don't take my word for it, look at the number of companies who send direct mail pieces every day of the week. They wouldn't do it if it didn't work.
What are your thoughts about direct mail? Would it help you grow your business and make more sales?