In my day job I speak with key decision makers in many industries in Ontario. People who say they are looking for ways to improve working conditions and cut expenses. I explain the benefits of the products I provide (cut power usage and power bills, reduce maintenance costs and improve working conditions do it while reducing their monthly spending, a 5 year warranty and financing). The decision makers agree with and understand the benefits of the products. Then everything stops.
Shelby looks at new situations every day. She has to decide and she does. She takes a risk and her life improves.
The people I talk to look at situations that need improving and don’t do anything. They suffer from analysis paralysis. They don’t do anything and wonder why things don’t improve.
Shelby decides because she wants to enjoy her life and knows instinctively that there are risks involved. Business people don’t decide because there are risks involved (and the risks are smaller than the ones Shelby takes) and then complain.
So what does Shelby do better than many business professionals… she makes a decision.