What do you want from your marketing?
Do you want to generate more sales?
The usual answer is yes but you might want to be more detailed than the short "yes". What product or services do you want to sell? Are there additional products or services you can help your clients get? Does the time of year affect the products or services you offer? What is the dollar volume of the sale? How many more sales? Are you prepared to manage the sales volume your marketing will generate? How soon do you want the sales? How long does an average sale take from first contact to completion? In what time period do you want the sales to happen?
Do you want to generate more leads to build future sales?
The usual answer is yes but the bigger answer is yes I want leads that are more qualified. How will you follow up with the leads? How often will you follow up? How will you build a relationship with the people who respond to your marketing but don’t buy immediately?
The purpose of marketing is to generate sales. However, marketing is not a onetime event. Marketing is ongoing process of building relationships and becoming the first choice for the people who have asked for information or need your product or service.
So, what do you want from your marketing?